March 24, 2023

Using a Professional for Drone Real Estate Photography

Drones have become increasingly popular in real estate media production, offering an aerial perspective of properties that weren’t possible before. Due to their popularity, the quality of drone photography and video production can vary greatly, making it essential to work with a real estate photographer you trust. It is also important for real estate agents to understand the quality of drone media for their marketing purposes, so you can make sure you’re getting the best photos and footage possible!

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First, it’s important to understand that drones bring a unique perspective to real estate media that we can’t capture from the ground. They offer the ability to capture the entirety of a property in a single shot, provide aerial perspectives, and capture features that may not be photographed with the house from the ground, like mountain views and nearby hot spots. These perspectives can be incredibly valuable, as these features can be used to set their properties apart from the competition.

It is good to note that not all drones are created equal. Many lower-end drones on the market today cannot provide the high-quality imagery needed in real estate. It is important to make sure you are hiring a professional and experienced drone pilot, as someone with more experience is likely to be able to capture better footage.

At Boxwood Photos, our photographers are certified drone pilots and undergo extensive training before they can shoot aerial photos. For more information about the difference, our photographers can make for you, read here. A professional-grade drone with a high-resolution camera and the latest software will generally produce much better footage than an entry-level consumer drone.

Additionally, the drone should be equipped with features like gimbal stabilization and obstacle avoidance, which can help ensure the footage stays smooth and clear.

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Finally, it’s important to consider the post-production process. Even the best footage can be ruined if it’s not properly edited and color-corrected. Post-production can also help enhance the footage by adding effects, color-grading, and other aspects that can help set your footage apart from the competition.

In conclusion, it’s important to understand the quality of drone media production regarding real estate. Researching the drone and pilot, selecting a professional-grade drone, and investing in post-production can help ensure your footage meets your expectations.