May 8, 2023

5 Reasons Using Matterports Helps Attract Potential Buyers in Real Estate

One of the most revolutionary technologies to hit the industry is Matterport, a cutting-edge tool that enables real estate agents to create virtual tours of properties.In today's digital age, the real estate industry is continually evolving, and the use of innovative technologies has become essential to stay ahead of the competition. Matterport is an advanced 3D imaging technology that provides an immersive experience for prospective buyers and is a great addition to real estate photography. For more information on why you should usea professional for your real estate photography, click HERE. It helps potential buyers visualize a property in a way that traditional photographs and 2D floor plans cannot. In this blog post, we will explore how Matterports help sell homes and the benefits they offer to both real estate agents and buyers

1. Enhance the Virtual Viewing Experience

Matterport technology provides a 3D virtual tour of the property that allows potential buyers to explore every nook and corner of the property. It gives them a real sense of the property's size, layout, and flow, providing an immersive viewing experience that traditional photographs cannot match. Buyers can view the property as if they were physically present, allowing them to get a better feel for the space and understand how it would work for them.

2. Saves Time and Increases Efficiency

Matterport technology is an efficient and time-saving tool for both real estate agents and buyers. It eliminates the need for multiple in-person showings, allowing buyers to view properties from the comfort of their own homes. Agents can also schedule more viewings in a shorter period, increasing their efficiency and productivity. As a result, potential buyers can quickly narrow down their search and only visit the properties that meet their criteria, making the buying process more efficient.

3. Increases Engagement and Interest

Matterport virtual tours help increase engagement and interest in a property. The immersive viewing experience captures the attention of potential buyers and keeps them engaged for longer, making them more likely to consider the property seriously. It also helps reduce the bounce rate on property listings, which is the percentage of visitors who leave the site after viewing only one page. The longer potential buyers stay engaged with the property, the more likely they are to take the next step and schedule an in-person viewing or make an offer.

Using Matterports Helps Attract Potential Buyers

4. Allows for Remote Viewing

Matterport technology is an excellent tool for remote viewing, making it ideal for buyers who are relocating from another state or country. They can explore the property virtually, get a sense of the layout, and decide if it's worth the trip to view in-person. It also allows buyers to share the virtual tour with friends and family, getting valuable feedback and opinions, and making the decision-making process more collaborative.

5. Provides Valuable Marketing Material

Matterport virtual tours provide valuable marketing material that real estate agents can use to promote their listings. They can embed the virtual tour into their website or share it on social media to attract more potential buyers. It also provides an excellent opportunity to showcase the property's unique features and highlight its strengths, making it more appealing to potential buyers.

In conclusion, Matterport technology is a game-changer for the real estate industry. It provides an immersive and engaging virtual viewing experience, saves time and increases efficiency, increases engagement and interest, allows for remote viewing, and provides valuable marketing material. Real estate agents who utilize Matterport technology are more likely to attract potential buyers and sell properties faster. Buyers benefit from being able to explore properties from anywhere, at any time, and make informed decisions about which properties to visit in-person. In the highly competitive real estate market, Matterport technology is a must-have tool for any real estate agent who wants to stay ahead of the game.